MTV BREAKS, a global initiative I co-founded, focuses on insight, skills-building, and opportunities for those wanting to get their first break in the creative industries. In various cities around the world I have been responsible for the concept and creative direction of pop up shops where young creatives have the opportunity to get hands-on with the MTV brand. We have offered workshops, masterclasses, TED-style talks and more. I have been responsible for the the art direction of the space and all assets, as well as working with local suppliers, agencies, production teams etc

Photos seen here are from events in Amsterdam, Glasgow, Milan, and Rotterdam. 

In addition to pop-ups MTV Breaks also conducts global talent searches and offers the opportunity to work on global tentpole MTV shows and events - activations have taken place in Malta, Australia, the UK, Malaysia, Japan, South Africa, amongst others.

MTV Breaks also creates aspirational content for its viewers with leading industry professionals.