Julie Allen

Social impact and cause-related marketing is a common thread throughout my work. During my time at MTV many of my efforts focused in this area as I strived to use MTV's incredible global reach for good. I have partnered with many NGOs, public and government bodies, as well as the private sector -- some examples include The UN Foundation, UNFPA, UNICEF, The World Bank, Connect4Climate, The British Council, PEPFAR, The Gates Foundation, and CSR and marketing teams at The Body Shop, Durex, MAC, and Nike.

I believe that this generation has, more than any other generation, the grit and determination to change the world. They also expect that the brands and organizations they choose to align with to use their powers for good.

My expertise is focused in the following areas:

- International campaign ideation, strategy and execution - across all media including on-air, outdoor, digital, social and experiential. 

- Digital product management and social media strategy.

- Creative Direction - ensuring that campaigns are aesthetically appealing and inspiring. I believe that doing good should never feel boring. 

Some of the campaigns I have created and contributed to include:

- Series 1 of the smash hit behaviour change drama series MTV Shuga - I led digital, social media, and on-the-ground strategy.

- Media strategy for the MTV Staying Alive Foundation - crafting campaigns from scratch across all media for fully integrated experiences. 

- Creating MTV Breaks - a global MTV initiative to up-skill the next generation of creative talent, and create opportunities for work.

- Creating Someone Like Me - a global sexual health campaign which was a JV between MTV and Durex.

- Leading creative and digital strategy on an HIV awareness partnership between MTV and The Body Shop.

I am currently consulting for the SheDecides fund and movement.

To discuss collaborations please get in touch with me at julie.allen.mobile@gmail.com