I spearheaded an international partnership and landmark multi-million dollar deal between Durex and MTV to form a new sexual health initiative for youth titled Someone Like Me. Someone Like Me continued for three years and had a presence in over 15 countries.  I led campaign conception and evolution with the client - spanning multiple elements including strategy, creative direction, production, and events.

Five events were held consecutively around the world to mark World AIDS Day. We also created a documentary titled 'My Sex Life And Everybody Else's' that ran in over 20 countries. Additionally we worked with influencers to spread word of the initiative far and wide.